Retail News

Golf Datatech

The numbers for July suggest that the promised bounce back has arrived for the golf industry. Sales in value terms saw a growth of +24.2% compared to last year and +36.5% against July 2018. Great news – long may it last!

Four out of the five product groups reported by Golf Datatech in July were up in value terms ranging from +16.1% for consumables to + 50.6% for the all-important club group, which accounts for the largest share of the product mix. The only group down was apparel at -20.1% against 2019 and – 9.7% against 2018. Unit sales that have recently languished behind value sales also put in a good performance ranging from +19.3% for consumables to + 43.0% for clubs.

This month’s sales are of course good news, but it will take golf retailers many months to catch up on sales lost earlier in the year. Year to date figures as a result are still substantially down on the same period last year. Currently they stand at -32.2% against last year and -30.0% versus 2018. However, these are a major improvement compared to June when year to date figures were -43.6% against last year and -42.5% against 2018.

The question that must be asked is “was it a bounce back or just better weather than last year?” Mean temperatures this year were below the long-term average, rainfall was higher at 122% and sunshine was only 83% of the average. Broadly similar conditions to last year, although the south this year had substantially less sunshine. So, it really was the promised bounce back!

The Covid-19 infection rate is currently increasing. However, more people are self-isolating following trips abroad and there are an increasing number of local lock downs. Hopefully these will help to control the spread of the virus, giving the industry the chance to continue its recovery. 

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.

For greater detail contact John Hassett on 07976 797081

Definitions

Clubs: Woods, irons, putters, and wedges

Apparel: Men’s and women’s shirts, bottoms, tops and weatherwear

Consumables: Balls and gloves

Light durables: Shoes and bags

 

 

 

 

 

 

 


 


 

 

 

 

Shot Scope Reports Worldwide Spike In Rounds Of Golf Played Since Lockdown

Shot Scope, has reported a huge increase in rounds of golf played following the easing of lockdown restrictions.

Backed by over 50,000 worldwide golfing customers and 65 million shots tracked, Shot Scope data reveals that UK golfers have played 39.7% more rounds in July compared to the same month over a three-year period, with significant upticks in the US at 34.9%, Europe at 27.9%, Canada at 12.7% and the rest of the world at 7.5%.

“On the heels of the COVID-19 lockdowns and closed courses around the world, golfers everywhere jumped at the opportunity to play in 2020, and among our more than 50,000 golfers, July rounds played skyrocketed,” said David Hunter, CEO, Shot Scope.  

“With the UK and US markets recording nearly 40% and 35% growth respectively, and as golf is the perfect outdoor social distancing activity, it is clear that the game is thriving right now.”

Hunter continued: “To add even greater perspective to the popularity of golf, we launched the Shot Scope V3, the game’s first GPS Smart Golf Watch to feature artificial intelligence, in July and it is already being used in 102 countries. This shows how dedicated golfers are to not only playing more, but to improving their game.”

By tracking the data from more than 50,000 Shot Scope users, who have played for more than 65 million shots and counting, combined, Shot Scope continuously measures the play and performance of golfers around the world.  

Among its key findings, specific to the July 2020 golf spike, Shot Scope users increased their total holes played from 75.9 in 2018 to 96.1 in 2020, and rounds played from 5.2 in 2018 to 6.2 in 2020.

Leading Shot Scope’s data capture technology is the V3, the company’s latest and most powerful innovation which combines patented automatic performance tracking with ultra-accurate GPS technology in a perfectly sized package. The V3 boasts a new daylight readable colour screen as well as ClubSense and PinCollect technologies that automatically detect shots and putts on the course. 

To find out more visit www.shotscope.com 

PING Unveils AW20 Men’s Performance Apparel Collection

PING has unveiled its Autumn/Winter 2020 men’s apparel range, which builds on its innovative technology platforms and the latest premium fabrics, designed and engineered to allow golfers to adapt to the ever-changing climates, without compromising comfort or performance.

The collection sees PING expand its partnership with market-leading insulation brand, PrimaLoft®, for Autumn/Winter 2020, adding a wide range of premium, high-performing styles, including an updated Norse series.

The range features revolutionary PrimaLoft® Gold Insulation with Cross Core™ Technology, alongside PING’s innovative Sensor platform, which is designed to ensure every garment is specifically engineered to respond to the body’s requirements and demands of the game.

A contemporary palette of shades for the collection sees the continuation of blues, reds and greens as key colour trends, with a combination of ‘Digital Blues’, ‘Enriched Red’ and ‘Modern Green’ providing a stylish and playable range. Headlining the collection, the Norse S2 styles build upon the success of PING’s Norse series and include enhanced new features alongside an increased range of colourways.

The Norse S2 Jacket is fully insulated with PrimaLoft® Silver Insulation Active for superior warmth and playability in cold weather, without bulk. With stretch, thermal and water-resistant properties, the jacket features a new chevron-quilted design. It is available in black, or in a Greystone colourway that features a pop of Brilliant Blue in a new moulded, two-way front zip and chiselled PING Eye logo.

The Norse S2 Zoned Jacket and Norse S2 Vest both offer the proven benefits of PrimaLoft® Gold Insulation with Cross Core™ Technology. A revolutionary technology initially developed by NASA, PrimaLoft® microfibres are fused with aerogel to deliver previously unattainable levels of lightweight warmth. Providing core warmth and wind protection, the Norse S2 Zoned Jacket features this technology to the chest and back body, whilst offering stretch properties for ultimate playability and versatility throughout the seasons. The super lightweight reversible Norse S2 Vest is the perfect low bulk layering piece that’s able to pack down functionally into the front pocket for ease of storage.

The new Dover Jacket and Vest feature SensorWarm™ properties with a water-resistant, quilted and insulated front body for warmth in cold conditions, while the Mellor and Nordic fleeces are new exciting additions to the brand’s mid-layer offering for 2020.

Available in three distinct colourways, the Nordic provides water-resistance with a visually impacting colour contrast half zip and statement jacquard design at the upper body, while the Mellor features a 3D honeycomb jacquard texture to the front and back body, offering a premium on and off course look.

A must-have for golfers this season, the Vision winter trouser is engineered for lightweight comfort and protection in cold and wet weather. Utilising Thermolite® All Season technology, the all-weather trouser keeps golfers warm and dry, as hollow fibres provide insultation on colder days, whilst transporting moisture away from the body, helping to optimise performance.  A superior water-resistant finish and Tekfit™ waistband technology, allowing up to two inches of movement, results in ultimate playability in any condition.

Norse S2 Jacket

The Norse S2 Jacket has been engineered with industry leading PrimaLoft® Silver Insulation Active throughout to develop thermal properties and promote superior warmth and playability in cold weather. 

The jacket has a two-way centre front zip with moulded zip teeth and a new zip puller, while also featuring a quilted design to the front body with a water-resistant stretch outer fabric that ensures lightweight warmth, without bulk and high levels of breathability.

Sensor Platform: SensorWarm™

Fabric: 100% Polyester

Price: £150 

Norse S2 Zoned Jacket

Engineered for core warmth and wind protection in cold weather with SensorWarm™ technology, the Norse S2 Zoned Jacket is pushing the boundaries in lightweight winter performance. 

Featuring PrimaLoft® Gold Insulation with Cross CoreTM technology in core areas for ultra-lightweight warmth and breathability without bulk. The jacket also features a quilted upper front and back body design with a two-way centre front zip and new zip puller.

Sensor Platform: SensorWarm™

Fabric: 100% Polyester

Price: £130 

Norse S2 Vest

Utilising the latest fabric technology, the Norse S2 Vest is engineered for the ultimate warmth in cold weather, without restrictive weight. PrimaLoft® Gold Insulation with Cross CoreTM technology combines with a wind and water-resistant outer fabric to provide unmatched protection from the elements. 

The black quilted design features two front pockets and when reversed offers a smart Greystone design with a chest pocket for added convenience. The vest takes up minimal space in the golf bag when packed down into its front pocket.

Sensor Platform: SensorWarm™

Fabric: 100% Polyester

Price: £110

Dover Jacket

A quilted hybrid jacket with two front zip pockets constructed with SensorWarm™ technology. Featuring a water-resistant, quilted and insulated front body for warmth, the Dover Jacket is engineered for optimum performance in cold weather. Stretch sleeves produce superior freedom and range of movement throughout the swing.

Sensor Platform: SensorWarm™

Fabric: 100% Polyester

Price: £85 

Nordic

Creating a strong visual impact, The Nordic mid-layer is a water-resistant placement jacquard half-zip zip fleece, engineered with SensorWarm™ technology to provide unparalleled levels of warmth and freedom of movement in cold weather. 

The brushed-back fleece features stretch properties and statement jacquard styling to the upper body, with a contrast colour half-zip zip design.

Sensor Platform: SensorWarm™

Fabric: 100% Polyester 

Price: £70

Mellor

Stylish on and off the course, the Mellor mid-layer is a 3D jacquard half-zip fleece, engineered for exceptional performance in cold weather. The SensorWarm™ stretch fleece with 3D honeycomb jacquard texture to the front and back body features thermal properties that provide warmth, water-resistance and freedom of movement. 

Sensor Platform: SensorWarm™

Fabric 1: 100% Polyester

Fabric 2: 95% Polyester, 5% Elastane

Price: £80 

Vision

The Vision technical winter trouser is constructed with SensorWarm™ technology to provide ultimate comfort and freedom of movement in even the worst conditions. Thermolite® All-Season technology has been incorporated to achieve permanent lightweight warmth, and moisture-management, whilst a superior water-resistant finish keeps the wearer warm and dry. 

The Tekfit™ stretch waistband with inner grip tape ensures that shirts stay tucked in, while the slim fitting leg provides a modern, stylish feel, with the addition of two front handwarmer pockets.

Sensor Platform: SensorWarm™

Fabric: 65% Polyester, 23% Polyester Thermolite, 12% Elastane

Price: £90