Retail News

 

Golf Datatech

Last year, we saw sales dropping like a stone and then recovering at the end of a lockdown period. December 5th marked the end of the second lockdown so, it was not unexpected that sales in the month would show a strong recovery. Overall, they were up by +31.5% compared to last year and +24.5% against 2018. The star performing group was once again clubs outperforming other product groups at +58.0% judged against December last year.

A great month, but unfortunately owing to its small proportion of total annual sales, it could only have limited effect on the year’s overall sales which stood at -10.7%. This certainly was better than the eleven months sales that stood at -13.8%.

Drilling down to individual products the figures identify four items that have performed better than last year: irons, wedges, bags and distance devices. At the other extreme is the whole apparel group that has suffered badly owing to the shift in consumer purchasing away from clothing in general.

So, 2021 a bright new year, which unfortunately has got off to a bad start owing to the third lockdown. The month was - 67.2% compared to January last year. All groups were down a similar proportion ranging from – 66.2% for clubs to -76.9% for apparel excluding outerwear.

The pundits suggest that at least the first quarter is going to be difficult. They then forecast some light at the end of the tunnel later on in the year – a fast bounce back as we have seen previously. Let’s hope they are right! 

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.

In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.

For greater detail contact John Hassett on 07976 797081

Definitions:

Clubs: Woods, irons, putters, and wedges

Apparel: Men’s and women’s shirts, bottoms, tops and weatherwear

Consumables: Balls and gloves

Light durables: Shoes and bags1

 

 

PowaKaddy continues to drive innovation with all-new 2021 product range

PowaKaddy, the world’s leading electric trolley company, is continuing to drive innovation forward and raising the bar for technological advancements as it unveils details of its new and improved 2021 product offering. 

Featuring a raft of pioneering features and new design aspects, this high-tech collection puts a premium on intelligence and simplicity of use. 

“Our electric trolleys and products have evolved significantly over the last 40 years and continue to sit at the cutting-edge of the industry,” commented PowaKaddy CEO, David Catford. “This year we are looking to further build on our 2020 market share of 63% with what we believe is our most advanced product range to date. There truly is an option to suit the demands of every golfer.”  

The gold standard Freeway collection

The new Freeway collection is headlined by the all-new FX7 GPS, the world’s first GPS electric golf trolley to feature touch screen technology. The company’s flagship model now comes complete with a stunning upgraded 3.5” full-colour widescreen display that allows the user to easily swipe between screens. The new touch screen integrated GPS system provides golfers with fast and accurate distances to greens and hazards on over 40,000 golf courses worldwide.

With a cutting-edge design and seamless technological integrations, the new FX7 is the most intelligent trolley of its kind. It features an all-new digital screen upgrade, that delivers an even sharper experience while also allowing golfers to count calories and set automatic stopping distances. 

With a bright 2.8” mid-size full-colour widescreen display, ADF (automatic distance function) and USB charging port, the 2021 FX5 combines understated elegance with exceptional performance, providing the perfect option for golfers seeking superior performance at a mid-price point.

Designed to help kick-start an electric adventure, the new FX3 provides simplicity without compromising on unbeatable performance and reliability. This entry-level model features a 2.3” full-colour widescreen display, as well as an anti-tamper dial control and a height adjustable soft handle. 

All electric trolleys in the market-leading FX series boast a bespoke polymer low-profile PowaFrame® chassis that is both light and strong to bolster performance. New models also feature a 1-Click folding system that now folds down to be 20% smaller than previous iterations. Many of the 2021 Freeway models are also available to purchase with PowaKaddy’s optional Auto-Cruise Downhill EBSTM (Electronic Braking System).

The World’s smallest GPS electric trolley gets an all-new touch screen

The significantly upgraded PowaKaddy Compact range represents ground-breaking innovation in an ultra-compact package. The range benefits from all-new high-tech touch screen technology in the top-of-the-line CT6 GPS. The world’s smallest touch screen electric trolley comes complete with a fully-integrated GPS system that allows golfers to seamlessly navigate their way around over 40,000 golf courses worldwide, with fast and accurate distances to the front, middle and back of greens. The premium 2.8” full-colour touch screen display delivers a sharper experience than ever before and is easy to use with autonomous functions such as auto-hole advance, auto-course location and automatic distance function (ADF). 

The 2021 CT6 features a new 2.8” mid-size full-colour widescreen display and a USB charging port. The soft touch handle adjusts for the perfect fit, while an integrated carry handle makes it easy to transport.

The new compact range benefits from a multitude of new features, including a 5% reduction in weight, weighing in at just 9.8kg. Models also include PowaKaddy’s optional Auto-Cruise Downhill EBSTM (Electronic Braking System) and anti-tamper dial controls, as well as a Simple-2-FoldTM system that folds to 20% smaller than the previous trolleys.

Light and powerful, the next generation Lithium 30v MaxTM Plug ’n’ PlayTM battery in the 2021 electric trolley collection is 40% smaller than the previous edition. 

Reimagined cart bag range

Continuing to push the boundaries of style and performance, the upgraded cart bag range features models and colourways that perfectly complement the new line of electric trolleys. 

The all-new Dri-Tech headlines the range and is now available in a new Black/Silver colourway. It is 100% waterproof and delivers four times the performance of most waterproof bags on the market. The new Premium Tech bag has a host of industry-leading features, including modern fabric designs, while the popular Premium Edition continues to be a mainstay of the collection along with the sleek new DLX-Lite and ultra-lightweight X-Lite. 

2021 accessory collection

All-new for this year is the Ultra-Compact Summer Trolley Travel Cover. This lightweight cover is made from a sturdy, durable material and is designed to store Compact CT trolleys snugly when that extra bit of space is needed.

Also, in the range are the all-new Umbrella Holder, GPS/Smartphone Holder, Scorecard Holder, Drinks Holder, Double Canopy Umbrella, Rain Cover and more. 

For more information on the entire range of high-performance trolleys, bags, batteries and accessories, go to: www.powakaddy.com.

Evnroll Extends Award-Winning Putter Line For 2021 With Innovative And ‘Versatile’ V-Series

Evnroll has unveiled its new V-Series of putters, with V standing for versatile, delivering exceptional choice for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available, each with a choice of four different hosel options.

Evnroll has developed a highly sophisticated fitting programme using the Quintic Ball Roll camera-based putting analysis system, and a variety of different head weights married with different grip weights, and shaft options.  After thousands of fittings, Evnroll has determined that golfers can significantly improve their putting by simply having a putter with the correct hosel to create optimised offset, toe hang and visual setup behind the ball at address.

Armed with this knowledge, Evnroll has created the V-Series to offer golfers their preferred hosel on their preferred Evnroll head design in order to customise toe hang to match their stroke arc.  

The hosel options

Short Slant hosel neck produces more toe hang promoting a more rotational swing-path that releases through the hitting area. This slant neck design has a hosel pin that fits inside the shaft allowing it to flow seamlessly into the putter head, a preferred look for better players.

Short Plumber-Neck hosel slightly reduces toe hang and therefore reduces the rotation of the swing path. This plumber neck features a classic over-fit, collar-type hosel with a vertical full-shaft offset presentation.

Long Plumber-Neck hosel further reduces toe hang and allows for a more straight-back-straight-through swing path. This plumber neck features a classic over-fit, collar-type hosel with a vertical full-shaft offset presentation.

Long Slant hosel neck design has a two-shaft offset with an additional two degrees of loft to accommodate Evnroll’s new Midlock putter line. 

V-Series putter models

The flagship member of the new 2021 Evnroll V-Series line is the ER11V – a high-performance mallet offering forgiveness and stability together with a clean, compact look.

The frontal body portion of the ER11V is black anodised 6061 aluminum and features a ball-sized griping cavity directly behind the hitting area that also positions the putter’s mass outward and rearward for extremely high MOI. The 303 stainless steel weights are positioned to the extreme rearward outer edges to further enhance MOI.

Combining ultra-high MOI, V-Series hosel options and rearward, adjustable weighting, the ER11V is by far the most customisable putter ever offered by Evnroll.

The ER1V is Evnroll’s classic heel-toe weighted flange blade, while ER2V is a shorter, wider heel-toe weighted flange blade. 

ER5V is a winged mallet with a hatched out centre section. ER7V is a rear perimeter weighted full mallet while ER8V is a classic midsized players’ mallet.

All Evnroll putters are CNC milled in Carlsbad, California. Each features Guerin Rife’s ground-breaking, patented ‘Sweet Face Technology’ – an innovative and unique mill pattern engineered to deliver uniform performance across the entire hitting area of the putter face for unprecedented accuracy and zero dispersion.

Evnroll putters have won a host of accolades, awards and elite tournaments across the globe.

MSRPs:

Blade putters (ER1V / ER2V) - from £369/€425 (w/ TourTac grip); £379/€435 (w/ Gravity Grip)

Mallet putters (ER5V/ ER7V/ ER8V/ ER11V) - from £389/€449 (w/ TourTac grip); £399/€459 (w/ Gravity Grip)

Available from March 2021

For more information on the full Evnroll putter line, please visit www.evnroll.com.

PING Reveals SS21 Men’s Performance Apparel Collection

PING has announced details of its Spring/Summer 2021 men’s apparel range, which combines the latest premium fabrics with contemporary styling, to enable golfers to both look and play their best.

Engineered with a distinct focus on performance, comfort and style, the collection is inspired by a number of standout designs that feature clean, angular and linear patterns, offering greater choice to the golfer. This is complemented by the innovative Sensor fabric technology platform from PING, which is designed to ensure every garment is specifically engineered to respond to the body’s requirements and demands of the game. 

The range features three distinct colour palettes. The ‘Refined Resort’ colour story provides both statement colours and a technical edge, while the ‘Coastal Tides’ palette features three aqua blue shades for a fresh, refined and contemporary on-course look. The ‘Heritage’ palette sees the continuation of key shades to create a core colour language that transcends the seasons.

The collection is highlighted by the Frequency Polo, which takes inspiration from the sound frequency made by the original PING 1-A putter – the iconic putter model engineered by PING founder, Karsten Solheim, in 1959. A Jacquard pattern to the front of the shirt replicates this sound wave and creates a modern and completely unique design that celebrates the PING brand heritage. This refined and contemporary polo also features a large linear Eye mark logo, inspired by the circular graph created during a golf swing.

Also new for SS21, the Etten, Staton, Romy and Holten polo shirts are all engineered with SensorCool® technology to provide moisture-moving comfort in all conditions.

Available in Greystone Multi or Navy Multi, Etten features a Herringbone Jacquard pattern to the front body, while Staton is a yarn-dyed, engineered stripe polo that comes in a choice of Greystone Multi or Sky Grey Multi.

Romy is available in three fresh colourways - Marine Blue, Silver or Snorkel Blue - and is designed with a tonal geometric camo pattern throughout. Holten is a placement-print performance polo that comes in four distinct colour options: Greystone, Pacific, Navy and White.

Frequency Polo

Inspired by the impact sound of the original PING 1-A putter, the Frequency polo shirt features a premium Jacquard pattern of this unique soundwave. A concealed placket ensures the pattern remains uninterrupted across the chest and a concealed button-down collar continues the clean look. Also featuring a large Eye mark logo on the reverse shoulder, the shirt is engineered from SensorCool® yarns to ensure golfers remain cool and dry.

Sensor Platform: SensorCool®

Fabric: 100% Polyester.

Price: RRP £60.00

 

Etten Polo

A performance polo shirt with a twist. The Etten features a contemporary interpretation of a classic herringbone pattern. A stand-out, contrast colour rib under placket, concealed button-down collar and solid colour arms and back body create a modern aesthetic. Engineered from SensorCool® fabric, it provides comfort in play, with moisture-movement and quick-drying stretch properties.

Sensor Platform: SensorCool®

Fabric: 100% Polyester.

Price: RRP £55.00

 

Staton Polo

A yarn-dyed, engineered polo shirt. The chest stripe design provides highlights of this season’s colour, set against a wearable and versatile classic-coloured base. Constructed in SensorCool® fabric, with added stretch fibres, the Staton is engineered to keep golfers comfortable, cool and dry, both on and off the course.

Sensor Platform: SensorCool®

Fabric: 92% Polyester, 8% Elastane.

Price: RRP £55.00

 

Romy Polo

Designed to make a statement on the fairways, a tonal Jacquard in a geometric camo pattern creates a stand-out look. A contrast rib under placket ties in with the PING Eye logo on the shoulder. Outstanding technical performance comes from the SensorCool® fabric with moisture-movement and quick-drying stretch properties.

Sensor Platform: SensorCool®

Fabric: 100% Polyester.

Price: RRP £50.00

 

Holten Polo

The Holten polo features a placement print to the chest, inspired by linear and angled shapes. Using SensorCool® fabric to wick moisture away from the body, the Holten is engineered for comfort, while also providing an on-trend style statement from its modern, graphic alternative to the traditional chest stripe.

Sensor Platform: SensorCool®

Fabric: 100% Polyester.

Price: RRP £45.00