The Government’s announcement that golf could restart on Wednesday 13th May created a sigh of relief in England. There appeared light at the end of the tunnel if the promised bounce back takes effect as forecasted. It should benefit June - good news but first what about May?
May’s sales values benefited from the short return to play with the month being down by -66.9% overall compared to May last year. The spread of results widened with light durables performing the best at -54.4% and clubs the worst at -72.1% but still much better than in April. Drilling down to individual products and comparing their results to the same period last year shows that trolleys performed the best at -36.1% and outerwear the worst at -77.9%. The latter is not at all surprising as the May was the sunniest calendar month on record with 266 hours of sunshine beating the previous record set in June 1957. It was also the driest month in England. Year to date results in value terms now stand at -53.8% compared to May last year. Clubs are the least and consumables the worst down.
June will hopefully see the industry bounce back based on the pent-up energy in the regular golfing community and some sunny weather particularly in the south east which should have encouraged some less frequent golfers out to play. However, Covid-19 still poses a major threat unless the general population recognise the continuing dangers. This may deter the older generations, which make up a major proportion of golfers, to take golf holidays abroad, thus benefiting the great courses we have here in the UK.
Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.
In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.
For greater detail contact John Hassett on 07976 797081
Clubs: Woods, irons, putters, and wedges
Apparel: Men’s and women’s shirts, bottoms, tops and weatherwear
Consumables: Balls and gloves
Light durables: Shoes and bags
SkyCaddie’s laser & GPS ‘Amnesty’ launches
SkyCaddie’s ‘Amnesty’, enables UK golfers to de-clutter their garages and upgrade their kit while paying a reduced price for one of SkyCaddie’s award-winning 2020 rangefinders.
The Amnesty enables golfers to save £50 on a new SkyCaddie, if they trade in any GPS or laser rangefinder at the same time.
“Just dig around in your golf bag, your garage or your loft, and find that old laser or GPS which you no longer want to use,” said SkyCaddie’s James Holmes. “We are talking any brand, dead or alive – it can even be completely broken!
“If you’re one of the thousands of golfers frustrated by laser blind spots, or by the inaccurate maps offered by other GPS brands, this is the best time to upgrade your rangefinder and make a great saving on one of our brilliant new SkyCaddies.”
The £50 Amnesty discount applies to SkyCaddie’s just-launched LX5 GPS Smart Watch, the compact SkyCaddie SX400 4” handheld, and the Tour-preferred SkyCaddie SX500 5” handheld.
Holmes is confident that the latest wave of SkyCaddies have revolutionised what golfers can expect from a rangefinder. “All of our three 2020 models have won Editor’s Choice awards in their respective categories, and we are now the acknowledged Tour-proven GPS standard in the sport,” he said.
“Ever since Staysure Tour golfers started using the SX500 in tournament play – with four of 2019’s top six finishers on the Order Of Merit using a SkyCaddie – serious golfers have been adding SkyCaddie GPS to their shot-saving arsenal.”
To fulfil the trade-in retailers should discount the LX5, SX400 or SX500 by £50 (retail price including VAT) at the point of purchase after taking possession of the customer’s old laser or GPS device. SkyCaddie’s Trade-In Form, which gives advice on how to obtain a credit on your account, should then be completed.
Although consumers have until the end of July to participate in the trade-in, retailers have until August 7th to process the trade-ins and receive their credits. Retailers with questions should email firstname.lastname@example.org, or call SkyCaddie on 01844 296358.
Each such SkyCaddie update instantly outdates all other GPS brands as regards accuracy.
For information about the SkyCaddie’s 2020 range please visit www.skycaddie.co.uk.