Golf Datatech

General retail conditions, which of late have suffered badly from uncertainty brought about the mess created by parliament.

Climate, which in July gave us some spectacular spells of hot weather climaxing in the new British temperature record of 38 degrees centigrade.

Overall mean temperatures were +1.25 degrees above the long-term average making it the eighth warmest July since 1910. Very hot weather like this can have a negative effect on golf sales.

Some family duties demand a trip out - possibly to the sea, while for others - particularly older generations - it is just too hot! Last year’s performance: was it a good year compared to others, or not? The truth is that it was a relatively poor year making it easier for 2019 to look good.

Set against July 2017 at +1.9% the comparison would be more realistic but at least positive rather than negative. Year to date figures over recent months have shown a slow decline but have been helped a little by this month’s sales and now stand in value terms at +3.2% compared to 2018 and +3.5% against 2017. The top two groups are putters at +14.8% and trolleys at +19.4%.

These results, irrespective of all the above, show that the golf industry is weathering the storm better than many others.

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy. In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.

For greater detail contact John Hassett on 07775 951794







Motocaddy, unveils its latest pioneering M-Series model - the M-TECH

Available in a limited quantity, the premium M-TECH model heads up the award-winning, compact-folding M-Series range and features a super-lightweight high capacity 36+ M-TECH Lithium battery and next generation, high power 28V electronics. The RRP is £1199.99/€1499.99.
The luxury finishes include hand-stitched genuine leather handle grips alongside a sunlight friendly, full colour LCD screen, plus polished chrome detailing, carbon-fibre styling and exclusive M-TECH all terrain tyres with the Motocaddy logo proudly featured on the tread. 

“The M-TECH signals the latest generation of Motocaddy trolley design,” said Oliver Churcher, Motocaddy Marketing Manager. “We’ve worked tirelessly with our designers in combining premium feel and luxury touches with the tried and tested performance benefits the brand is known for.” he added.
Bursting with game-enhancing functions, the compact-folding M-TECH includes Automatic Downhill Control and an electronic parking brake, ideal for golfers who play on undulating courses, plus the world’s simplest compact folding system and space-saving inverted wheels to help achieve a significantly reduced folded footprint – first seen on the new M-Series models launched last year - which is 11% smaller than its nearest rivals.    The brand’s exclusive EASILOCK™ bag-to-trolley connection system, which removes the need for a lower bag strap is also included.
Other standout features include three distance measurements (Drive, Round and Life); a USB charging port; Adjustable Distance Control (up to 60-yards); a CartLock security pin code; Advanced battery meter; a clock and round timer; a simple, fully-adjustable handle height, plus nine speed settings, which allows the trolley to move at the perfect walking pace.

“We’re confident the M-TECH will be a huge success. It ticks all the boxes for the golfer who wants a premium product that not only looks stunning out on the course, but also includes a host of performance-enhancing features to allow them to enjoy their game and play their best,” added Oliver.
The Motocaddy M-TECH is available with a 3-year trolley warranty (plus 5-year warranty on the battery).

PING Launches AW19 Ladies’ Performance Apparel Collection

PING has unveiled details of its new performance driven 2019 Autumn/Winter ladies’ apparel range, which focuses on fresh winter palettes and, for the first time, features innovative PrimaLoft® Gold Insulation with Cross Core™ Technology.

Demonstrating the company’s dedication to helping female golfers both look and play their best, the collection recognises the growing importance of trans-seasonal colours with year-round relevance.  Aqua is new for Autumn/Winter, while Snorkel Blue adds freshness that combines with premium performance fabrics and the attention to detail that has become synonymous with the brand.

Updated for Autumn/Winter 2019, the Oslo PrimaLoft® Vest III pushes the limits of lightweight warmth by utilising the latest in performance insulation technology. PrimaLoft® Gold Insulation with CrossCore™ Technology is a revolutionary fusion of PrimaLoft® microfibres, with silica aerogel that delivers previously unattainable levels of warmth.

Acclaimed for its ultra-lightweight and insulative properties, aerogel was originally developed   by NASA for use in aeronautical applications. It is composed of more than 95% air and is the lightest solid material known to man, forming a temperature barrier that delivers a higher warmth-to-weight ratio than any garment PING has ever engineered.

The new Oslo PrimaLoft Jacket II is engineered from PrimaLoft® Silver Active Insulation, a lightweight, breathable, high-performance insulation technology, with permanent water-resistance that provides ultimate comfort and enhanced performance for lady golfers, in a range of playing conditions.
Available in Oxford Blue, the new Star hybrid jacket features an insulated quilted front panel to provide superior warmth, along with a brushed back stretch fleece at the back body and sleeves for ultra-soft luxurious comfort.

PING designers looked to the skies for inspiration for the Supernova print featured on the ½ zip Nova top. Key colours of Aqua and Snorkel Blue provide an explosion of stars and metallic trims create a luxurious, impactful layering piece, while SensorCool technology ensures permanent moisture-moving, quick-drying, crease-resistant stretch properties.

Every garment in the line carries the PING ladies’ logo, which exemplifies the brand’s unwavering commitment to helping lady golfers get the most out of their game.


Natural Motion Meets Waterproof Breathability As Ecco Golf Unveils Biom Cool Pro

Danish golf footwear pioneers, ECCO GOLF, have combined two highly innovative technologies to produce new levels of performance with the launch of ECCO BIOM® COOL PRO.

ECCO BIOM® COOL PRO provides excellence through fusion to create a totally unique performance hybrid golf shoe that leverages the proven benefits of the BIOM® and GORE-TEX® SURROUND® technology platforms to facilitate supreme, 360° breathable comfort round after round.

Built on ECCO’s exclusive BIOM® NATURAL MOTION last to provide an anatomical fit supporting the natural form of your foot, BIOM® COOL PRO has a low-to-the-ground sole structure for excellent ground responsiveness.

The pioneering TRI-FI-GRIP™ outsole ensures multi-purpose zonal performance through three segments; one for stability, another for durability and a third for rotational support. By using ultra-durable T.PU, it withstands wear on and off the course, without affecting performance.

GORE-TEX® SURROUND®, a technology pioneered in partnership by ECCO and GORE-TEX, paired with ECCO GOLF’s refined T.PU EXHAUST GRID built into the midsole, allows fresh air to directly access the sole of your foot while simultaneously allowing heat and moisture to escape. This powerful combination provides 360° breathability and 100% waterproofing from the first tee to the last green and beyond.

ECCO BIOM® COOL PRO features several of ECCO GOLF’s innovative comfort properties, including:
• ECCO FLUIDFORM™ Direct Comfort Technology is a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies 

• A BIOM® NATURAL MOTION® last, based on scans of more than 1000 athletes’ feet, mirrors the contours of the human foot, enabling it to move more naturally, closer to the ground, and forms like a second-skin around the foot.

• An ECCO TRI-FI-GRIP™ outsole, which ensures multi-purpose zonal performance for excellent grip, stability, durability and flexibility, as well as an ultra-durable T.PU construction that minimises wear, on and off the course, without affecting performance.

• The refined second-generation T.PU EXHAUST GRID, built into the midsole of the shoe with larger, angled openings, scoops air in and channels it directly to the sole of the foot while also allowing moisture and heat to escape, for ultimate breathability.

The upper of the shoe is manufactured using extra strong, durable and thin ECCO RICH TWO-TONE YAK leather from ECCO’s own tanneries that is perforated on the forefoot, with a natural touch, sporty surface that has equal amounts of matte and shine. GORE-TEX® SURROUND® offers 100% waterproof construction and 360° breathability, to keep your feet dry and comfortable.
A double layer neoprene tongue cushions the foot, providing step-in comfort and ultimate ease when putting on or taking off the shoe. Fine-grain ECCO CALF CRUST leather adds a premium feel and reflective touches give the shoe a sporty and athletic look.
ECCO BIOM® COOL PRO is crafted at company-owned factories that utilise FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.


ECCO GOLF shoes are worn in competition around the world by 2018 European Ryder Cup Captain Thomas Bjørn, Fred Couples, Doc Redman, Lydia Ko, Minjee Lee and Caroline Masson, among others. For further information about ECCO GOLF, please visit