Crossover Technologies upgrade to PGA Partnership Programme
Retail specialist and software development company, Crossover Technologies, has strengthened its close ties with The PGA by upgrading its status from Official Supplier to PGA Partner.
The Bristol-based company was founded more than two decades ago to provide business software solutions to retailers.
Crossover Technologies founder and chairman Phil Barnard and his team developed XPOS, a sales and stock management solution designed specifically for golf. Now used by PGA professionals around the world, XPOS helps retailers to reduce stock, make better buying decisions and, ultimately, improve margins.
XPOS has a number of time-saving features, including a unique, live database in excess of 500,000 products from more than 150 leading brands, which feeds into the sales system. When stock items are created, the retailer can simply scan any barcode and the sales system will be automatically updated. As a result, it is estimated the average pro shop saves around £3,000 each year in admin time alone.
This year, the company launched XPOS Version 2: the biggest software update to the system since conception. It includes a new online ‘Hub’ that enables PGA professionals to manage their business from anywhere in the world, and on any device.
As part of the three-year agreement, Crossover Technologies will continue to promote the highest standards in retail through regular articles and videos published in The PGA’s monthly magazine and fortnightly newsletter. Crossover’s retail experts will also help lead The PGA’s CPD retail offering at the Association’s Training Academy.
Crossover Technologies Chairman, Phil Barnard, commented: “We are delighted to renew our partnership with The PGA for a further three years. This is an exciting time for Crossover Technologies with the development of new solutions and the biggest software upgrade since the launch of the original XPOS.
“Our partnership with The PGA helps to cement our focus on golf retail and our position as a key supplier within the industry. Golf retail sits at our heart and supporting the PGA professional in his or her retail business is our priority.”
Liam Greasley, PGA executive director – commercial, added: “We are delighted to extend our relationship with Crossover Technologies for another three years.
“Phil Barnard and his team continue to produce engaging and informative content which has proved very useful to PGA Members over the last four years.
“We are confident our partnership with Crossover Technologies will continue to flourish and they will strive to equip PGA Members with the tools for a sustainable retail business and profitable future.”
Surrey side up
Surrey Downs Golf Club captain Peter Crowe kept his cool in the Italian sunshine and heat of battle to hole a four-foot putt and win the SkyCaddie PGA Pro-Captain Challenge.
The successful putt ensured he and the club’s PGA Professional, Craig Cowper, signed off with a nett birdie to pip Stoneham Golf Club for victory and complete a remarkable turnaround.
That involved fashioning an 11-point swing that erased the six-point advantage established by first round leaders, County Louth Golf Club captain Paul Riley and PGA pro Enda Maguire.
In addition, they had to repel Stoneham’s challenge.
Stoneham, represented by the youngest player in the tournament, club professional Adam Hickling. and the most senior, captain Mike Earney, were four points off the lead at the start of day two but enjoyed a similar transformation of fortunes.
They signed off with 82 points courtesy of a birdie at the 18th which meant Surrey Downs needed to match that to claim the trophy and £5,000 winner’s cheque on offer in the competition supported by Prostate UK.
Crowe, a mortgage broker who plays off 10, found the green with his approach thanks to some sage advice from his partner.
“Craig told me to take an extra club,” he explained. The advice was spot on, the ball landing some 20-feet from the hole. Crowe’s first putt for a nett eagle stopped four-feet shot but Cowper had no misgivings about his partner’s ability to deliver the coup de grace.
“Pete’s a great short putter, without a doubt,” he said. “I wasn’t nervous about that putt because he doesn’t miss from there.”
Crowe, however, was less assured. “Now I know what professional golfers playing in tournaments for a living have to deal with,” he said. “It really made me think as I lined up that putt.”
Reflecting on their success, Cowper added: “It was team effort – we both made lots of birdies. We struggled together and fought together. Above all, we gelled. Peter started off well - he was three-under after six. We had a bogey on eight then we made three birdies in the next four and that got us back in it. We played very well on the back nine and the putts just went in whereas yesterday they didn’t.”
Not least at the par-four 18th, a putt that meant different things to Crowe and Cowper.
“This is the highlight of my golfing life, without a shadow of a doubt,” said the former.
“I’ve played on many tours but this is the biggest win,” said Cowper who was impressed with the venue, the home of The PGA National – Italy.
“It’s a great course, a real test of golf and very interesting,” he added. “And the resort is really nice; the rooms fantastic, the staff amazing and the food is excellent. I’d love to come back – perhaps to bring a group here.”
Leading scores: Surrey Downs Golf Club (38, 45) 83; Stoneham Golf Club (39, 43) 82; County Louth Golf Club (43, 34) 77; Oakmere Golf Club (33, 41) 74.
Club Car and PGA team up for another four years
Club Car a global leader in small-wheel, zero-emissions electric vehicles, has extended its long-standing partnership with The PGA for another four years.
Adding to a partnership that has already been a huge success for more than 20 years, Club Car and The PGA will continue to collaborate on a wide range of important initiatives that will deliver significant value to the Association’s Members and the wider game of golf.
Marco Natale, vice president EMEA at Club Car, commented: “We continue to enjoy a richly-rewarding relationship with The PGA, and strongly value our status as a long-standing PGA Partner.
“Club Car’s objectives follow a similar path to those of The PGA in that we also put the development and enjoyment of the game at the heart of our business.
“Its 8,000 members are a vital component to the success of the golf industry, supporting the games of millions of golfers in 80 countries, and we look forward to playing our part in assisting The PGA’s great work through this exclusive partnership.”
The PGA’s vision for the future is built on the foundations of the past and focuses on the firm belief that the PGA professional will always be central to the growth and success of the global game of golf.
Robert Maxfield, PGA chief executive, added: “The longevity of our relationship alone is testament to how successfully our two organisations continue to collaborate.
“This new agreement will forge even closer ties, and we look forward to working with the whole of the Club Car family, delivering insights, initiative and projects at the heart of the game.”
This partnership extension will also open up the opportunity for Club Car to further develop relationships with other PGA Partners and PGA Branded Properties through annual networking and business events.