June News Roundup

La Cala Resort’s impressive shop renovation brings a modern look and new premium brands

Situated in the foothills of the beautiful Mijas Mountains with breath-taking views of the stunning Andalusian countryside, the idyllic retreat at La Cala Resort, which celebrates its 30th anniversary in 2019, feels a world away from the hustle and bustle of the coast, even though it lies just 20 minutes from Marbella and 30 minutes from Malaga airport.

Thirty years on from its opening, Irish-owned La Cala Resort, part of the FBD Hotels and Resorts portfolio, now boasts three superb championship courses designed by Cabell Robinson - Campo America, Campo Asia and Campo Europa – all of which serve up some of the most exhilarating golf you will ever play, blessed with spectacular mountain backdrops.

The three courses, along with La Cala Golf Academy’s driving range and six-hole par-3 course, mean that scores of golfers visit the resort every day, so La Cala Resort recently undertook the decision to invest in a major refurbishment and renovation of its clubhouse shop to better service the needs of the thousands of members and visitors who pass through its doors every year.

The shop’s contemporary new look provides a light, bright and spacious environment in which to browse through the wide selection of apparel, accessories, golf balls and hardware from many of the game’s most popular and prestigious brands. To mark the opening of this new retail space, La Cala Resort has added to the range of brands stocked for 2019, with TaylorMade, Titleist, FootJoy, Nike and Adidas now joined by premium apparel brands Ralph Lauren and J. Lindeberg, with the latest Calvin Klein ladies’ collection also now on display.

La Cala Resort has also created a special logo to mark its 30th anniversary and this new logo is proudly emblazoned on a collection of FootJoy Limited Edition La Cala 30th Anniversary shirts that have just hit the shelves.

“Since we redesigned the golf shop, the feedback has been overwhelmingly positive from members and new and returning guests,” said Robert Mitchell, Director of Golf at La Cala Resort. “Certainly, the modern feel of the golf shop enhances the shopping experience, and with the addition of new brands such as Ralph Lauren and J. Lindeberg, we have noticed an increase in sales and average spend per guest.”

Since opening in 1989, La Cala has grown into one of the largest and finest golf resorts on the continent with its ever-growing range of services and an expanding property portfolio attracting many loyal clients who return time and again to enjoy all that it has to offer. Resort residents can enjoy the luxurious spa plus a selection of excellent restaurants and bars, along with a fine clubhouse restaurant looking out over Campo Asia. There are also further leisure opportunities with a FIFA-standard football pitch, running circuit, gym, tennis and squash courts. The resort offers a good transfer service from both Malaga airport and the coastal towns on the Costa del Sol.

Nestled between the arresting beauty of the Sierra de Mijas Natural Park and the shimmering Mediterranean Sea, La Cala is a genuine haven of tranquillity. It is the perfect base for exploring Andalusia and Spain’s fascinating cultural cities like Granada, Seville and Malaga. The famous coastal city of Marbella is only 20 minutes away, while other popular Costa del Sol seaside towns such as Fuengirola and Estepona lie within easy reach.

For further information on La Cala Resort please visit www.lacala.com.

Golf Genius agrees partnership with Macdonald Hotels & Resorts

Golf Genius, the leading global provider of cloud-based tournament software, has agreed a deal with Macdonald Hotels & Resorts becoming its tournament management software partner.

Macdonald Hotels & Resorts, which operates five golf venues in the UK and four golf resorts on the Costa Del Sol, will utilise the Golf Genius software to organise and manage corporate and society golf events across its portfolio of venues.

Commenting on the new partnership Keith Pickard, Macdonald Hotels & Resorts Group Director of Golf & Leisure, said: “The introduction of the state-of-the-art software provided by Golf Genius is a major step towards streamlining our golf services and strengthening our reputation as a premium provider of golf events.

“By continuously investing in our golf facilities, we are committed to providing the best possible experience to those who use them.”

Powering golf tournament management in over 40 countries worldwide and at some of the most prestigious resorts and clubs in golf, Golf Genius helps clubs, resorts, societies and associations offer a complete branded tournament offering to their members and corporate guests.

Speaking on behalf of Golf Genius, Craig Higgs, Managing Director of Golf Genius International, commented: “As we continue to expand our global client portfolio, we’re thrilled to be partnering with Macdonald Hotels & Resorts, especially given the stature of the group and the range of venues across the UK and Europe.

“We look forward to working with Macdonald Hotels & Resorts to deliver outstanding golf tournament solutions and help increase customer engagement across the board in their golf events.”

Earlier this year Macdonald Hotels & Resorts announced a partnership with the PGA EuroPro Tour for the forthcoming 2019 golf season, which will see four tour events played at a Macdonald Hotel golf course this summer.

The hotel group has five golf venues across the UK including Macdonald Portal Hotel, Golf & Spa, Macdonald Hill Valley Hotel, Golf & Spa, Macdonald Cardrona Hotel, Golf & Spa, Macdonald Linden Hall Golf & Country Club and Macdonald Spey Valley Resort.

Clubs interested in receiving a free Golf Genius demo should contact Craig Higgs at craig@golfgenius.com.

For more information on Macdonald Hotels & Resorts please visit: www.macdonaldhotels.co.uk/

Taste buds tingling as Guinness & Oyster networking extravaganza returns to Burhill

Burhill Golf Club is gearing up to host the London leg of the Golf, Guinness & Oyster Gathering 2019 when the world series heads to the UK in June this year.

A premium, yet fun, golf event with an emphasis on networking, the annual GGOG was established in 2013 by co-founders Grant Muskett and Lord Iveagh - a descendant of Guinness stout inventor Arthur Guinness - who were keen to revamp the traditional model of corporate golf days.

Initially formed as a stand-alone event which took place each year between 2013 and 2016 at Burhill Golf Club, the GGOG world series was established in 2017 as the schedule expanded to include gatherings at selected prestigious venues around the world.

Established by the Guinness family in 1907 on the estate of a grand Georgian mansion, Burhill Golf Club boasts a rich heritage with two celebrated championship courses and annually hosts a regional stage of The Open Qualifying Series.

Commenting on the event, Muskett said: “It’s great to be returning to the Guinness family’s golfing home again for the seventh year running. It’s an opportunity to mix with like-minded people whilst enjoying great golf and Irish hospitality at it’s very best.”

The series raises awareness and funds for The Iveagh Trust, which was set up more than 125 years ago by the Guinness family to provide affordable rented housing and accommodation for people on low incomes in the Dublin City area.
With the event growing in popularity year on year, the series returns to Burhill on Thursday, 20th June and the day will feature a fourball betterball stableford competition (with Guinness and oysters on the course), as well as a Guinness and oyster Festival dinner, brunch, networking and prize giving.

An invitation-only gathering, London entry costs £1,500 per team of four, and with levels of repeat attendance expected to be high once again, the event is expected to sell-out.
This year the world series has expanded to include the inaugural Dublin leg at Portmarnock Golf Club on the 4th July.

“Home to the Guinness Brewery at St. James’s Gate and headquarters of The Iveagh Trust, Lord Iveagh and I are thrilled to be bringing GGOG to Dublin for the first time,” continued Muskett.

“It’s a prestigious venue and the close proximity to the birthplace of Guinness and the Iveagh Trust will make it an event to remember.”

Explaining the roots of the GGOG, Muskett highlighted some of the networking benefits: “Corporate golf days have become stale and sterile. Plus, many people, given the economic conditions, have found it harder to attend golf days, and, in general, to justify attendance,” he said.

“Hence, we wanted to polish the old model and enhance the offering by targeting c-suites and high net worth individuals, with a focus on less being more and with b2b networking at the centre.

“With more than 50 per cent repeat attendees each year and clients now wishing to attend other gatherings around the world, the World Series speaks for itself.”

Demand for the event is high and there are only a few places remaining. Companies wishing to take part should email enquiries@ggog.golf seeking an invitation.

Toptracer celebrates landmark 50th UK install as range revolution surges on

Forthview Golf Range, Falkirk, has become the 50th facility in the UK to join the Toptracer Range revolution.

Toptracer Range offers the perfect combination of new ball-flight tracking technology and fun to transform driving ranges into the ultimate entertainment destination for golfers of all abilities.

Using cameras mounted around the facility, shots are tracked and displayed on a 21-inch monitor at each hitting bay. The monitor displays an array of data for each shot – including distance, speed, launch angle, shape and more.

Turning practice into fun for all the family, Toptracer Range has swiftly become a firm favourite at venues throughout the UK – a fact highlighted by the company’s latest milestone.

Commenting on the completion of the installation at Forthview Golf Range, Toptracer’s European General Manager, Paul Williams, said: “We are absolutely delighted to have reached our landmark 50th installation in the UK which highlights just how popular our product has become for golfers of all ages and standards.

“The momentum is definitely showing no signs of slowing down as more and more people experience the difference that our technology can make to their local driving range. We can’t wait to see more facilities across the country using Toptracer Range technology in the near future.” 

The first installation of Toptracer Range (then, Protracer) took place at New Malden (World of Golf) in 2012. A series of test sites followed when TopGolf purchased Protracer, from which, the company officially began to roll out its new Toptracer range technology to facilities globally. Since January 2018, 43 golf facilities in the UK have installed Toptracer Range technology.

Toptracer Range features games and modes suited to all ages and skill levels. Players can compete in long-drive competitions, play Closest to the Pin as well as teeing it up on a selection of the world’s greatest courses.

Toptracer Range has already been introduced at more than 80 leading venues across Europe, including iconic destinations such as Le Golf National, PGA Catalunya and Wentworth Club.

For further information on Toptracer visit www.toptracer.com.