The BMW PGA Championship always kick starts the home season for golf in the UK.
The BMW PGA Championship always kick starts the home season for golf in the UK. Wentworth now has new owners and they are adding quite a lot of razzmatazz to the traditional events of the BMW PGA Championships: they are hosting a Kaiser Chiefs concert on Sunday to ensure that the maximum number of people enjoy the tournament. I am delighted with this new stance, as it has been obvious for some time that golf needs to be considerably more rock ‘n’ roll to encourage and attract new audiences. The Kaiser Chiefs will get more kids talking about golf, Wentworth, BMW and the PGA than any golfing star will achieve.
It is also exciting that Keith Pelley, the chief executive of the European tour is prepared to try new and radical formats such as the excellent GOLFSIXES event played at Centurion Golf Club recently. Golf needs thoughtful, bold and innovative leadership to encourage thousands of more players to take up the game, and there is quite a bit more to Keith Pelley than his wonderful blue specs.
We must try to make the game more appealing and exciting, yet not leave the best traditions behind. Often the answers are quite obvious. The most heavily played golf facility at St Andrews is still the Himalayas putting course, and the growth in adventure golf across the country, Europe and the rest of the world is simply staggering. People love to play golf, even if the main game can be a little bit too difficult to start with. Give them a putter and a ball and a chance to play and they will enjoy themselves, with many percolating through to take up the game in full.